Nutrilite Sleep Support

Nutrilite, a brand owned by Amway, was launching a new Sleep Support supplement. The supplement was designed to support restful, quality sleep using botanical-first ingredients that help you naturally fall asleep faster, stay asleep longer, and wake up feeling refreshed.

To launch this product, we shifted the focus from synthetic fixes and sketchy herbal remedies and positioned it as a plant-powered, natural alternative from a brand you can trust.